Attention Sheriffs and Police Chiefs
Learn How To Transform Your Crime Prevention Campaigns With The Power Of Lobster SMS
Trusted By:
- Effective
- Efficient
- Economical
With Text Message Crime Prevention Campaigns, You Get All Three
Effective
Crime prevention marketing campaigns are highly effective. NIH studies show that Don’t Drink and Drive campaigns on TV reduce alcohol-related crashes by 13% and law enforcement agencies across the country report up to 75% reductions in car thefts after 9 P.M. Routine campaigns on Facebook.
Unfortunately, only 56% of Americans watch traditional TV, and only 68% of Americans use Facebook.
By leveraging text message campaigns for crime prevention, law enforcement officials can reach up to 97% of the adults in their community.
As an added bonus – 99.83% of responses to Crime Prevention Campaigns are positive.
Efficient
66% of Americans report not actively watching TV Ads and 99.1% of social media ads are never clicked on, but text messages have a proven 95% open rate within 5 minutes of being received.
When you leverage text messaging for your crime prevention campaign, you know that your message isn’t just getting to your community, it’s getting through to your community.
Economical
That means the median county can reach up to 97% of their community via text message six times for the same as the price
of one TV ad campaign.
Tested and Trusted by
Law Enforcement
Read success stories from fellow Sheriffs who've seen marked improvements in community engagement and reduced response times using LobsterSMS.
Hillsborough Don’t Drink and Drive
HCSO Video MMS Report |
24 November 2023
The text ordered by the Hillsborough County Sheriff’s Office on November 24, 2023 was well received by the 272,988 residents on the texting database procured by Top Lobster.
The message generated 10,948 responses (a 4% response rate) and 3,407 opt-outs (a 1.2% opt-out rate.)
Responses were overwhelmingly positive and contained well wishes from residents across Hillsborough County. Fewer than 100 negative responses were received.
Hillsborough County Lock Your Cars
Hillsborough County Video MMS Report | 28 December 2023
The text ordered by the Hillsborough County Sheriff’s Office on December 28, 2023, was well received by the 270,743 residents on the texting database procured by Top Lobster.
The message generated 10,017 responses (a 3.7% response rate) and 7,039 opt-outs (a 2.6% opt-out rate.)
Responses were overwhelmingly positive and contained well wishes from residents across Hillsborough County. Fewer than 100 negative responses were received.
Lee County Lock Your Cars
Lee County Video MMS Report |
21 December 2023
The text ordered by the Lee County Sheriff’s Office on December 21, 2023, was well received by the 346,909 residents on the texting database procured by Top Lobster.
The message generated 16,704 responses (a 4.8% response rate) and 12,455 opt-outs (a 3.5% opt-out rate.)
Responses were overwhelmingly positive and contained well wishes from residents across Lee County. Fewer than 100 negative responses were received.
Wakulla County Don’t Drink and Drive
Message Type:
MMS | Video and Text Message
Order Date:
March 17, 2024
Number of Recipients:
21,090
Response Rate:
5% (1,066)
Opt-out Rate:
3% (703)
Responses:
Wakulla County residents responded with overwhelmingly positive feedback and well wishes. There were fewer than 100 negative responses.
Here’s what Wakulla County had to say:
St. Lucie County Prevent Crime
Message Type:
MMS | Video and Text Message
Order Date:
March 19, 2024
Number of Recipients:
213, 780
Response Rate:
4.14% (8,869)
Opt-out Rate:
3.15% (6,745)
Responses:
St. Lucie County residents responded with grateful, glowing feedback.
Here’s what St. Lucie County had to say:
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